Duplicate content remains a common obstacle when it comes to increasing organic search traffic on retailer websites.
Here are some of the advantages of addressing duplicate content to increase SEO performance,... Read More »
Successful pay-per-click AdWords campaigns begin with understanding the words and phrases your potential customers will use when searching for your products on Google.
With each new campaign, invest some time into... Read More »
Most every online store needs a robust site search feature. Potential buyers need to find things quickly and easily. Search result filters are vital to help guide shoppers to exactly... Read More »
Years ago, the rise of social media and smartphone usage prompted many marketing professionals to believe email was dying, as consumers’ use of email was uncertain. But fast forward to 2017 and... Read More »
Master shipping and you’ll just about master ecommerce. For new online retailers selling tangible products, the act of managing shipping — both in terms of actually packing orders and in... Read More »
The way in which you cobble your site together — how you categorize products, which categories you choose to make most prominent, and how you name them — has an... Read More »
Springtime is here, more or less. It’s time to look at the new ecommerce books. There are titles on digital marketing, native advertising, platforms strategies, crowd-based commerce, public relations, and... Read More »